Global IT Organization

business communications, organizational Change management, & Training

The Corporate IT department needed a distinct brand identity and a cohesive communication strategy to better connect with its workforce. The goal was to transform technical and strategic updates into engaging narratives and establish a unified visual identity across multiple internal divisions while building a data-driven communication framework that effectively reached associates across various platforms.

I developed a comprehensive brand strategy and a multi-channel ecosystem, including the department’s intranet site, newsletter, social platforms, presentation templates, and Town Hall content. By crafting intentional "storylines" for executive presentations and monitoring engagement analytics, I optimized the timing, frequency, and topics of all communications. This strategic approach moved the department beyond simple information sharing to a measurable increase in associate engagement and sentiment.

iPhone 16 Rollout

As organizations transition to new hardware, the primary friction point is often user adoption and technical literacy. For the iPhone 16 Upgrade initiative, I was tasked with bridging the gap between high-level hardware specs and practical, everyday utility for a diverse workforce.

I led the creative direction and strategic messaging for a comprehensive rollout campaign. This included directing a high-impact instructional video designed to reduce help-desk tickets by proactively addressing common setup hurdles. To support the digital rollout, I designed cohesive print collateral that served as a "quick-start" touchpoint, ensuring that every user felt supported from the moment they unboxed their new device.

Security Implementation

Rolling out a mandatory security update is always a challenge, especially when it requires employees to change their daily habits or use their own devices for work tasks. I was tasked with overcoming significant user frustration and skepticism to ensure the company stayed protected without damaging morale.

I led the strategy to turn a "requirement" into a shared responsibility. By aligning leadership through a clear communication plan, I ensured the message coming from the top was supportive and transparent. I directed a leader-led video and created simple, step-by-step instructional segments that addressed common concerns head-on. This approach shifted the focus from the technical hurdle to the collective benefit, resulting in high adoption rates and a much smoother transition than anticipated.

Enterprise System Migration

Transitioning from a legacy mainframe to a cloud-based infrastructure represents a seismic shift for any global organization. For this enterprise-wide migration, I led a comprehensive change management and communication strategy to support approximately 3,800 associates through a fundamental evolution of their daily workflows.

My role focused on mitigating operational friction during a critical downtime window that impacted global orders, shipping, and payment systems. By developing a transparent, high-stakes communication framework, I ensured global leadership remained fully aligned and informed, while simultaneous training initiatives empowered the workforce to adopt new cloud-based processes with minimal disruption to productivity.