Identity Design, SEO Strategy, and software Migration

LakePoint Storage

LakePoint Storage, a Boat and RV facility in Acworth, GA, needed to modernize its visual identity while simultaneously overhauling its backend operations. The goal was to increase website sales through better SEO while navigating a complex migration of customer data, physical hardware, and digital processes to a new software provider in 2026.

I engineered a total brand transformation, starting with a custom logo, brand board, and SEO-optimized website that serves as a high-conversion sales tool. Beyond the visuals, I managed the end-to-end software migration—overseeing data integrity, hardware integration, and the redesign of automated customer communication funnels. Quarterly analytics now confirm a measurable increase in sales driven by the new digital infrastructure and cohesive brand presence.